meet the saucy sisters

As first-generation Afghan Americans growing up in the Midwest, food served as a vital link to our Middle Eastern heritage. Inspired by Mom’s magic green chutney recipe, we launched Maazah, meaning flavor in Farsi.

We began our journey by handcrafting mom’s sauces and sold them across Minnesota at farmers markets and co-ops. Since those humble beginnings, we have skyrocketed into the CPG scene, winning Kroger’s Go Fresh and Local Supplier Accelerator program and Expo West Pitch Slam. Today, you can find Maazah in over 300 stores nationwide, and we've got more lined up!

At Maazah, we’re on a mission is to reimagine Middle Eastern food. Our brand joyfully embraces and celebrates the diverse richness found in Middle Eastern flavors, narratives, and communities.

Join us at our table and together we will bring magic to every bite!


👯‍♀️ Yasameen & Sheilla

how it started

  • Our parents left Afghanistan in pursuit of the American dream, driven by their desire to provide the next generation with opportunities they never had.

  • Growing up in the Midwest
    as first-generation Afghan Americans, food played
    a significant role in preserving our rich culture.

  • From a young age our Mom
    (and aunties) taught us cherished cooking techniques and treasured secrets of our culinary heritage.

  • We launched Maazah, handcrafting our mom’s magical green sauce in small batches and sold it at farmers markets in Minneapolis.